Once you’ve picked your platform, it’s time to let your neighbors know.
Your first order of business should be to add your group to the Strong Towns Local Conversation map. In addition to listing your group publicly on our site, this simple form allows you to indicate whether you'd like us to send a personal email on your behalf to folks in your region. Be sure not to skip this step.
When you write your first email to your neighbors, we encourage you to be thoughtful about the language you use to promote your group. We find that group organizers who have the most success keep things open, at least in the early stages. They emphasize that while your group is guided by a core mission, what you’ll do together will be shaped by the unique talents and prerogatives of the people who show up.
Here’s how you might consider marketing a general audience who might not have heard of Strong Towns:
[your platform/details about your first meeting].
If you’re not familiar with Strong Towns, they’re a really cool organization that’s trying to show North American cities why our dominant model of development is making too many of our towns go broke, and supports a radically different vision for how to build our world. You can learn more about them at www.StrongTowns.org.
This group will discuss the ins and outs of the Strong Towns vision, what that approach might mean specifically for [your city name], and identify what we can accomplish together to make it real. No prior experience reading Strong Towns is necessary; all that’s required is an open mind and a readiness to talk about what you’re most passionate about in our community. You can join our group by visiting [Link] or contacting [email].